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Ecommerce Website Design London
Online shops for London retailers and brands, built on WooCommerce or Shopify. We design stores that load quickly, are easy to buy from on a phone and are structured so your products can be found on Google. Ecommerce websites start from £1,596.
Professional ecommerce website design for London businesses
An online shop that is easy to buy from
Selling online is simple to start and hard to do well. Shoppers compare you with the biggest retailers in the country, and they leave if a page is slow, a photo is poor or the checkout asks for too much.
We design ecommerce websites around the path a shopper takes: find the product, trust the shop, pay without friction. Every decision, from the category menu to the wording on the basket button, is made to remove a reason to leave.
We also know marketplaces. We have built brand websites for three businesses that sell on Amazon, so if you sell on Amazon or eBay as well as your own shop, we understand how the two should work together.
What you get
- A store on WooCommerce or Shopify, chosen to fit your products, budget and the way you work.
- Secure card payments through providers such as Stripe, PayPal or Shopify Payments, in your own account.
- Product and category pages laid out for phones first, with clear photos, prices and delivery information.
- Delivery and tax set-up: shipping zones, rates, free delivery thresholds and VAT.
- Stock control and order emails so you and your customer both know where an order stands.
- On-page SEO for every product and category, with product schema for Google.
- Training on adding products, changing prices and handling orders.
Prices
Ecommerce website prices
The price of an online shop depends mainly on the number of products and the features you need. These are our starting prices.
| Option | How you pay | Price |
|---|---|---|
| Ecommerce website | One-off project price | from |
| Pay monthly online shop | Fixed monthly payment, no large upfront cost | from |
| Website care plan | Optional: updates, backups and small changes | |
| SEO for online shops | Optional: monthly search optimisation | from |
Launch offer: 20% off standard prices of £500 or more and 10% off standard prices under £500. Standard prices are shown crossed out. Offer ends 30 April 2027. Prices exclude VAT. Payment providers and Shopify charge their own fees, which we explain in your quote. Full price list
The basics
What is ecommerce website design?
Ecommerce website design is the planning and building of a website that sells products or services online. As well as the look of the site, it covers how products are organised, how the basket and checkout work, how payment is taken, how delivery is charged and how orders reach you.
A good ecommerce design does three jobs. It helps shoppers find the right product quickly. It gives them enough information and reassurance to buy. And it makes paying so easy that nobody gives up halfway.
WooCommerce or Shopify: which is right for you?
These are the two platforms we recommend to small and medium-sized shops, and we build on both.
WooCommerce
WooCommerce is a free ecommerce plugin for WordPress. You own the website outright and choose your own hosting. It is very flexible, has no monthly platform fee and suits shops that also want strong content, such as guides and blog posts. It does need hosting, updates and security to be looked after, which is what a care plan is for.
Shopify
Shopify is a hosted platform. You pay Shopify a monthly fee and it takes care of hosting, security and updates. It is quick to launch, reliable under heavy traffic and easy for a non-technical owner to run. It is less flexible than WooCommerce, and extra features often come as paid apps.
Our advice
If you want the lowest running cost and full control, or content is a big part of your marketing, choose WooCommerce. If you want the least technical upkeep and are happy with a monthly platform fee, choose Shopify. Tell us about your products and we will recommend one and explain why.
Who our ecommerce service is for
- High street shops going online. Sell to customers beyond your street, with click and collect if you want it.
- New product businesses. Launch with a shop that looks established from the first day.
- Amazon and eBay sellers. Build your own channel, with your own customer list, alongside the marketplaces.
- Shops with an old or slow website. Move to a modern platform and keep your products, customers and rankings.
- Food, beauty and service businesses. Sell vouchers, bookings, subscriptions or products next to your main trade.
What makes an online shop sell
Speed
Every extra second of loading time costs sales. We compress product images, limit plugins and apps, and test the shop on a mobile connection.
Clear product pages
Good photos, a price that is easy to see, delivery cost and time stated up front, and a description that answers the questions a shopper would ask in a real shop.
A short checkout
Guest checkout, as few fields as possible, and the payment methods your customers already use, including Apple Pay and Google Pay where the platform supports them.
Trust
Real contact details, a clear returns policy, secure payment badges and genuine customer reviews. We never add invented reviews.
Features
Ecommerce features we set up
Every shop is different, but these are the features our clients ask for most. All of them are available on both WooCommerce and Shopify, either built in or through a trusted plugin or app.
- Product variations, such as sizes and colours, each with its own price, photo and stock level.
- Discount codes and sales, including percentage discounts, free delivery offers and time-limited promotions.
- Delivery options, from flat rates and free delivery thresholds to live courier prices and local click and collect.
- Customer accounts, so returning shoppers can check out faster and see their order history.
- Abandoned basket emails, which remind shoppers who left before paying.
- Product reviews, collected from real buyers after their order arrives.
- Subscriptions and repeat orders for products people buy regularly.
- Gift vouchers that customers can buy and redeem online.
- Sales reports, showing your best sellers, your busiest days and where your customers come from.
You do not need all of these on the first day. We recommend launching with what your customers need to buy comfortably, then adding features when the sales data shows they are worth it.
After launch: growing your online shop
Opening the shop is the start. The businesses that do well online keep improving three things.
Traffic
New shops rarely rank on the first day. SEO builds your unpaid visitors over time, while Google Shopping and social adverts can bring buyers straight away. We can run both.
Conversion
If a hundred people visit and one buys, doubling that to two is worth as much as doubling your traffic, and usually costs less. Better photos, clearer delivery information and a shorter checkout all help.
Repeat customers
It is easier to sell again to someone who has already bought. Order follow-up emails, a newsletter and the occasional offer bring customers back without paying for the click a second time.
Care and security
A shop holds customer details and takes payments, so it must be kept updated and backed up. On Shopify the platform does much of this. On WooCommerce our care plan, at £45 a month, covers updates, backups and security checks.
How it works
Our ecommerce design process
Free quote
You tell us what you sell, how many products you have and how you deliver. We recommend a platform and send a fixed price.
Plan
We agree the categories, the product information we need and the payment and delivery rules.
Design
We design the home page, a category page and a product page. You approve them before we build.
Build and test
We load products, connect payments and delivery, and place test orders from start to finish.
Launch
We go live, submit the shop to Google and show you how to manage products and orders.
Examples
Product and brand websites we have built
Three of these sites present consumer products and send shoppers to buy on Amazon. The product pages, comparison pages and guides are the same building blocks we use in an online shop.
Amazon brand website
Smart Chef
Kitchen appliance brand site with product pages, recipes and guides, and buy links to Amazon UK and Ireland.
Visit smartchef.uk
Amazon brand website
Visyon
Smart mini projector brand with a comparison page, buying guides, support pages and UK and Ireland Amazon links.
Visit visyon.uk
Amazon brand website
Cavon
Consumer brand site with product pages and setup guides for products sold on Amazon.co.uk.
Visit cavonofficial.com
Search visibility
Ecommerce design built for SEO and AI search
Most online shops get their first visitors from Google, and more shoppers now ask AI assistants what to buy. Both need to understand exactly what each product is, what it costs and whether it is in stock.
We build that information into the structure of the shop, so each product and category page can rank for the words shoppers use.
- Keyword-led categories. Category names and pages based on what people search for.
- Unique product text. Titles and descriptions written for your shop, not copied from a supplier.
- Product schema. Price, availability and reviews marked up so Google can show them in results.
- Clean addresses and internal links. Short page addresses and links between related products.
- Image optimisation. Compressed images with descriptive file names and alt text.
- Google Merchant Center. We can connect your products to Google Shopping listings.
Selling in the UK
What an online shop needs to trade properly
An online shop is a real shop in the eyes of the law and of your customers, so a few things need to be in place before you take the first order. We build these pages and settings into every ecommerce project and tell you where you need to supply the details.
Clear business details. Customers must be able to see who they are buying from: your business name, a contact address and a way to get in touch.
Delivery information. What it costs, how long it takes and where you deliver, shown before the checkout, not after.
Returns and cancellations. Online shoppers in the UK have cancellation rights, and your returns policy should explain how they work in plain words.
Prices that include VAT where you sell to the public, with the total shown before payment.
Privacy and cookies. A privacy policy that says what you do with customer details, and consent for any analytics or advertising cookies.
Secure payment. Card details are handled by the payment provider, not stored on your website.
We are web designers, not solicitors, so for anything unusual about your products we will suggest you take advice. For a typical shop, though, getting these basics right is straightforward, and customers notice when a shop has done it properly.
If you already trade on Amazon or eBay, you will have most of this information to hand, and we can reuse your product details and photos to get your own shop open quickly.
Questions
Ecommerce website design: frequently asked questions
How much does an ecommerce website cost in London?
Our ecommerce websites start from £1,596 as a one-off project, or from £62.99 a month on a pay monthly plan. The final price depends on the number of products and the features you need, and is fixed in your written quote.
Should I use WooCommerce or Shopify?
WooCommerce gives you full control and no platform fee but needs hosting and maintenance. Shopify is easier to run and includes hosting, for a monthly fee. We recommend one after hearing about your products and how you work.
How will I take payments?
Through a payment provider such as Stripe, PayPal or Shopify Payments, set up in your own name. Money from sales goes straight to your account. The provider charges a small fee per sale.
Can I add and edit products myself?
Yes. We show you how to add products, change prices, manage stock and process orders.
Can you move my existing shop to a new platform?
Yes. We can move products, customers and order history, and redirect old page addresses so you keep your search rankings.
I sell on Amazon. Do I still need my own website?
Your own website gives you a brand home that you control, a place to explain your products properly and, if you sell direct, customers who belong to you. Many brands use both: the website builds trust and Amazon handles the order.
Ecommerce website design London: summary
Website Designer 1 builds WooCommerce and Shopify stores for London businesses from £1,596. Each shop is designed for phones first, set up with secure payments and delivery rules, and structured so products can be found on Google. You get a fixed price before we start and training when we finish.
Ready for a fixed-price quote?
Tell us what you need. We reply with a clear price and no obligation.