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SEO Services London
Search engine optimisation for London businesses that want more calls and enquiries from Google. We find the searches your customers make, fix what is holding your website back and build the pages and links that move you up. Monthly SEO starts from £89.99.
Be found when customers are looking
When someone in London needs a service, they search for it, usually on a phone and usually with a place name: "boiler repair Stratford", "family solicitor Croydon", "wedding cakes East London". The businesses at the top of that page and in the map results get most of the calls.
SEO is the work of earning those positions. It is not a trick and it is not instant. It is a steady programme of making your website the clearest, most useful and most trusted answer to the searches that matter to your business.
We explain what we are doing in plain English, we report every month, and we do not promise positions that nobody can guarantee.
What our SEO service covers
- Keyword research: the searches your customers use, how often, and how hard each is to win.
- Technical SEO: speed, mobile display, indexing, broken links and site structure.
- On-page SEO: titles, descriptions, headings, internal links and schema on every key page.
- Content: new and improved service pages, area pages and articles.
- Local SEO: Google Business Profile, local directory listings and reviews.
- Link building: relevant links from real websites and UK directories.
- Monthly report: rankings, visitors, enquiries and the work done, without jargon.
SEO prices in London
SEO is billed monthly. Each level covers more keywords, more pages and more new content each month. We recommend a level after a free look at your website and your competitors.
| Level | Suited to | Price |
|---|---|---|
| SEO Starter | A local business targeting one area | |
| SEO Growth | Several services or several areas | |
| SEO Advanced | Competitive London-wide keywords | |
| SEO Premium | Ecommerce and national targets | |
| AI search visibility audit | One-off check of how AI assistants describe your business |
Launch offer: 20% off standard prices of £500 or more and 10% off standard prices under £500. Standard prices are shown crossed out. Offer ends 30 April 2027. Prices exclude VAT. Full price list
What is SEO?
SEO stands for search engine optimisation. It is the practice of improving a website so that it appears higher in the unpaid results of search engines such as Google and Bing. Unlike adverts, you do not pay for each click. You earn the position by being the most relevant and trustworthy result.
Google weighs many signals when it ranks pages. In practice they fall into three groups: whether Google can read and trust your website technically, whether your pages answer what the searcher wants, and whether other websites and customers vouch for you through links and reviews. A sound SEO service works on all three.
How long does SEO take?
Honestly, months rather than weeks. A new website or a new page takes time to be indexed and tested by Google. Low-competition local searches can move in a few weeks. Busy London-wide keywords, where established agencies and national brands compete, take much longer. We show you which keywords are realistic early wins and which are long-term targets, so you can judge progress fairly.
If you need enquiries immediately, paid advertising is faster. Many clients run Google Ads at the start and reduce the spend as their organic rankings grow.
Our SEO services in detail
Keyword research
Everything starts with knowing what people type. Keyword research tells us which services and areas have demand, which words signal that someone is ready to buy, and which pages your site needs in order to compete.
SEO audit and technical SEO
An SEO audit checks your website against the things Google cares about: loading speed, mobile display, indexing, duplicate content, broken links and structure. We then fix the problems in order of impact. A technical SEO audit goes deeper for larger sites.
On-page SEO
Each important page gets one clear topic, a title and description written to win the click, a logical heading structure, internal links and schema markup.
SEO content writing
Google ranks pages, not websites. If you want to rank for a service in an area, you need a page about that service in that area. Our SEO content writing produces service pages, area pages and articles that are useful to a customer first and structured for search second.
Local SEO
For most local businesses the map results matter as much as the website results. Local SEO covers your Google Business Profile, consistent name, address and phone details across directories, and a steady flow of genuine reviews.
Link building
Links from other websites still act as votes of confidence. Our link building focuses on relevant, real websites and established UK directories. We do not buy links from link farms, because they put your site at risk.
AI search and GEO
People now ask ChatGPT, Gemini and Google's AI Overviews for recommendations. Generative engine optimisation makes sure these tools can find accurate, consistent information about your business. Our AI search visibility audit, at £179, shows how you appear today and what to fix.
Why SEO matters for London businesses
London is the most competitive local market in the UK. Whatever you do, there are probably dozens of businesses within a few miles doing the same, and many of them already have a website and a Google profile.
That makes search position valuable. Most people choose from the first few results and never reach the second page. A business in those top places receives enquiries every day without paying for each one, while a business further down relies on word of mouth or on advertising.
The good news for a small business is that London searches are local. You do not have to outrank a national brand for "accountant". You have to be the best answer for "accountant in East Ham" or "accountant near Stratford station". Those searches are winnable with the right pages, a well-kept Google Business Profile and patient, regular work.
What affects your Google rankings?
Google uses hundreds of signals, but they fall into three groups that are easy to understand.
Technical health
Can Google reach, read and trust your website? This covers loading speed, how the site displays on a phone, whether pages are indexed, secure connections, broken links and a sensible structure. Problems here hold back everything else, so we fix them first.
Relevance
Does a page answer what the searcher wants? Google compares the words on your page, its headings and its title with the search. A single page that tries to cover every service ranks for none of them. A page that covers one service in one area, thoroughly, can rank well.
Authority and trust
Do other people vouch for you? Links from relevant websites, listings in respected directories and reviews from real customers all tell Google that your business is established and reliable. This is the slowest part of SEO to build and the hardest for a competitor to copy.
SEO for different types of business
Local service businesses
Trades, clinics, salons and professional firms depend on nearby customers. The priority is your Google Business Profile, reviews and a page for each service and each area you cover.
Online shops
Ecommerce SEO focuses on category and product pages: unique descriptions, product schema, fast images and a structure that lets Google find every product. Our higher SEO levels are designed for shops.
New websites
A new website has no history with Google. We start with low-competition keywords that can be won early, and build towards the harder ones as the site gains authority.
Established websites that have slipped
If your rankings have fallen, an audit usually finds the cause: a redesign that lost old page addresses, slow pages, thin content or stronger competitors. We identify it and put it right.
Our SEO process
Free review
We look at your website, your Google profile and your main competitors, and tell you where you stand.
Keyword plan
We agree the services and areas to target and match each keyword to a page.
Fix the foundations
We correct technical problems and optimise your existing pages.
Build content and links
Each month we add or improve pages and earn relevant links and listings.
Report and adjust
You receive a monthly report, and we move effort to where it is working.
SEO without the smoke and mirrors
SEO has a poor reputation because too many providers hide behind jargon and promise the impossible. We keep it simple and honest.
- No guaranteed rankings. Nobody controls Google. We promise the work, and we report the results truthfully.
- No risky shortcuts. No bought links, no copied content, no hidden text.
- You own everything. The pages we write, the listings we create and your Google accounts stay yours.
- Plain-English reporting. What we did, what changed and what happens next.
- SEO and web design together. If the website itself is the problem, we can fix or rebuild it.
How we measure and report SEO
SEO should be judged by what it brings to the business, so we report on the things an owner cares about and explain them without jargon.
Rankings. Where your pages appear for the agreed keywords, and how that has changed since last month.
Visitors. How many people reached your website from search, and which pages they arrived on. This comes from Google Search Console, which is Google's own record.
Enquiries. Calls, form submissions and messages that came from search visitors, where tracking is in place. This is the number that matters most.
Work done. A plain list of what we changed, wrote or built during the month.
Next steps. What we plan to do next month and why.
You have your own access to Google Search Console and, if you use it, Google Analytics. The accounts are in your name, so the data stays with you whatever happens, and you can check our reports against Google's figures at any time.
We will also tell you when something is not working. If a keyword turns out to be harder than expected, or a page is not converting its visitors, it is better to change the plan early than to keep spending on it.
What you can do to help your own SEO
Some of the most valuable SEO work can only be done by the business owner, and it costs nothing. Ask every happy customer for a Google review. Send us photos of real jobs, because original images and fresh content are things Google rewards. Tell us the questions customers ask you most often, since each one is a search someone is typing. And keep your details, such as opening hours and phone number, the same everywhere they appear.
None of this replaces the technical and content work we do each month, but businesses that do these simple things alongside it see results sooner. We will remind you, give you a review link you can send by WhatsApp and tell you exactly which photos and facts would help most, so that it takes minutes rather than hours of your time.
SEO services London: frequently asked questions
How much do SEO services cost in London?
Our monthly SEO starts at £89.99, with further levels at £134.99, £179.99 and £269.99 a month for businesses with more services, more areas or tougher competition. A one-off AI search visibility audit costs £179.
How long before I see results from SEO?
Low-competition local searches can improve within weeks. Competitive keywords take months. We tell you which of your target keywords are quick wins and which are long-term.
Can you guarantee the first page of Google?
No, and you should be careful of anyone who does. Google decides its own rankings. We guarantee the work we will do each month and honest reporting of the results.
Do I need SEO if I already run Google Ads?
Ads stop the moment you stop paying. SEO builds positions that keep bringing visitors. The two work well together: ads for immediate enquiries, SEO for lower-cost enquiries over time.
Is there a minimum contract?
The terms are set out in your quote before you commit. SEO needs several months to show its value, so we will always be clear with you about what to expect and when.
Do you work on websites you did not build?
Yes. We can optimise an existing website on WordPress, Shopify, Wix, Squarespace or most other platforms. If the platform itself is limiting your rankings, we will say so.
What is local SEO?
Local SEO helps you appear for searches in your area, including the map results. It centres on your Google Business Profile, consistent business details across the web, local content and customer reviews.
SEO services London: summary
Website Designer 1 provides monthly SEO for London businesses from £89.99. We research your keywords, fix technical problems, optimise and write pages, manage your local presence and build genuine links, and we report in plain English every month.
Ask for a free SEO review or call 07481 606235.
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